Tweet Text Talk: Facebook and Shiny Happy People Holding Hands

    Facebook is a great platform for promotion and connecting with others. In business, you cannot ignore this force. Facebook reports that there are now over 1 billion active users each month. This is a huge opportunity, but you need to keep in mind WHY people use Facebook.   First, people thrive off the chance to spotlight their “identity.” I am putting that in quotes because what people showcase is the brightest and shiniest version of themselves. Facebook is a venue for incredible self expression, but it is a combination of who a person is and how that person wants to be perceived.   There was actually an interesting article about how Facebook can make some people depressed because it mostly exposes a user to all the great things that are happening in the lives of others, which can make some people feel like losers compared to these brightest and shiniest versions of others. These depressed individuals were not able to realize how Facebook can distort reality, but I digress . . .   With this desire to self express and create an identity, people take great care in selecting what groups to join, pages to “like” and photos to tag. Each action is a part of this online self.   People also use Facebook to connect to others.   Now, it is critical to view your presence on Facebook with these motivations in mind. You need to present yourself, your product, or your service in a way that will entice people to want to make you part of their...

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Tweet Text Talk: Own Your Website

This drives me crazy!  Too often people are substituting social media sites for websites.  Facebook is fine if you just need a page for a group of people to talk and share a hobby.  However, if you want to be taken seriously, and you are interested in being a business, then you need your own website.   For one thing, you will own your content.  People may decide that they hate Google+ or LinkedIn tomorrow, and migrate to the latest and greatest interface.  Where is all your content then?  We have already seen this happen with Facebook and Instagram.   Plus, there are so many more possibilities available to you with your own website.  There is incredible freedom to control your content, but just connect it to social media platforms.  You write once and it instantly populates social media accounts.   There is NO social media platform substitution for the professionalism that is reflected by a real website.  It shows your attention to detail and commitment to your product or service.  If you are serious about social media marketing, then make sure you have a website.  On a final, related note: Make sure your email address matches your website.  If my professional email was Will@hotmail.com and not Will@willrobertsweeklytelegram.com, then I would be telling the world that I don’t have time to set up my business – not a good message in the professional speaking world!  Who would want to listen to me?  More on this to come . ....

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Drop the Mission Statement for a More Meaningful Simple Sense Sentence

In business it is important to have a mission statement.  This is a moral compass, an overarching ideal that is to shape the direction of the company.  Similarly, individuals are often encouraged to come up with a personal mission statement to describe what you want to focus on, what you want to accomplish, and who you want to become in a specified area of your life.  It’s intention is to help you to focus in on your priorities and serves as a reminder of your purpose.   I like the overall idea, but since I also believe Less is More Success, I think that it should be a Simple Sense Sentence, or even just a few words rather than a statement that can end up so convaluted and filled with lofty, flowery language that it is not readily applicable.  I like the idea of a sentence that has immediate meaning for you and that you can use toward moving forward with action.  It should be something that directly helps you to put your priorities into practice.   First, decide what is most important to you right now.  You can make it for the coming year, like a resolution, but maybe scale it back to your greatest priority over the coming months (Remember that Less is More). Make sure it is something that YOU really want to achieve.   Once you set your priority and discarded the clutter, then it is time for your Simple Sense Sentence.  This is where you identify the value behind your goal and craft it into a type affirmation or mantra.   If you want to lose weight, then your Simple Sense Sentence could be “Create Lasting Health.”  If you want to increase your time spent with family, then your Simple Sense Sentence might look something like “Be Part of the Family.”  If you want to improve on a specific relationship, then you might create a Simple Sense Sentence like “Be Aware” or “Show Compassion.” If at work you want to get your employees to work more by allowing them more ownership, then your Simple Sense Sentence may be “Empower Others.”   Okay, okay, I think you get the general picture.   Then look at your life and determine what you already do to contribute to your priority.  Could you use any of these current achievements as a launching pad to ultimately reach your goal?  It is always easiest to build on success and to recognize those things that you are already doing right.  The next step is to create a subgoal that can be completed next.  You need to create a task that promotes...

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Manner Moment: Getting Off The Plane in Style

  While traveling by air lately I have noticed a new phenomenon.  When the plane lands people from the back are bolting up the aisle to get to the front.  They are totally disregarding others and pushing to get off first.  They are completely ignoring the timeless rule of one aisle at a time starting with the front.   Now, people come to ride on plains for a variety of reasons, some positive and others negative.  I try to keep this in mind when I see someone acting a bit “boarish” – like rushing to the front of the airplane.  Maybe this person is rushing to a funeral, or needs to get to the hospital to witness the birth of a child.  However, if a drastic situation like this happens to you, then talk to the flight attendant and see if you can be moved to the front.   Otherwise, we need to remember that on a plane we become part of a community of passengers.  It is an “All for One and One for All” situation where if we are courteous to others, then our experience will be that much easier and better.   There is a code of behavior to airplane travel that is in the interest of all.  Take your turn.  Let the people in front go first.  And if you are not ready to quickly get off the plane, then stay seated until you get yourself together.  You don’t want to be that person who bolts up into the aisle, jabbing on the phone and making everyone wait while he or she gathers belongings together.   Remember to use Simple...

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Tweet Text Talk: Give Your Website Life

Too often people create a website, and then think they are done.  If I build it they will come.  This attitude it outdated and will not give you results or traffic.  Websites cannot sit in a static state, instead you need to give them life with new content.   Not only will this keep visitors interested, but the search engines will like you for it too.   Please know that you do not have to keep reinventing the wheel.  Once your basic structure and design in place you should not mess with it – this is tied to your brand.  However, the content should be fresh and thought-provoking.  Ask questions and create a need with your content to keep the interest level high.   I set the loose goal of adding new content once a day, 5x/week.  Sometimes I do more, sometimes I do less, but I keep it coming all the time.  That is why a website with a blog design and social media integration is so great.  It simplifies the process by giving you an easily accessed area to post content, which is then broadcast to your social media platforms.  Keep it simple and save yourself time to...

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